Price competition and frequent price changes are gradually causing a rethinking of stationary retail and leading to constant coordination with e-commerce. Real-time price changes offer several significant advantages to easily and reliably react to price changes at any time or to control buying behaviour in a targeted manner through dynamic price optimization.

Event-controlled and time-controlled prices are not a future trend, but a part of the present. With a large number of identical offers and often dramatic price fluctuations, automatic price optimization is the solution to stay up-to-date, save time and optimize retail resources. That’s what electronic price tags for electronic shelf labels are for. Whether it involves a large corporation, a car dealership, a supermarket, a boutique, or a small roadside store – listing prices is time-consuming and consumes resources needed elsewhere. For example, while it takes days for employees to manually change all prices in an electronic retail chain, the process of setting prices using Electronic Shelf Labels (ESL) takes only a few minutes.

E-commerce further exacerbates high competitive pressures, resulting in a dynamic increase in retail price changes. Marking outdated prices leads to a loss of trust that retailers simply cannot afford in today’s market economy. Electronic price tags provide retailers with the flexibility, productivity and accuracy to meet these challenges. In stores that use traditional price tags, each individual price tag has to be replaced manually by staff (each price tag takes about 3 minutes), which can quickly turn into hours of work. This affects responsiveness, increases implementation costs, and the frequency of errors between price tags and prices stored in checkout systems or e-commerce. Electronic price tags simplify all processes in all store locations at the touch of a button.

Use MUNBYN ESL to Increase Productivity

MUNBYN offers your business a digital price tag with state-of-the-art technology and integration. Switch from paper labels to digital price labels and benefit from the benefits of digital price labels:

ESL Label for Chain Stores. The current digital price tags line-up goes from 1.54 to 7.5 inches, with displays in black, white and red.

This is an NFC digital price tag for small businesses. Easy to implement and low start-up costs. Great for small businesses with no IT department and no big budget.